Seldén Mast AB, located in Gothenburg,  is the mother company of the Seldén Group. This is where it all started back in 1960.

The core business for Seldén Mast AB is northern European OEM builders and production of stock items like Furlex jib furling and reefing system, Rodkicker rigid vangs, spinnaker pole kits, full batten kits just to mention a few. World wide export sales is handled from Sweden and this is also the hub for internal distribution to Seldén subsidiaries.

Management functions like marketing, supply chain, product development, finance and IT are all located at Seldén Mast AB.

Many employees have been with Seldén since the 80’s, a few even longer, but over the last years we have seen a generational switch in particular within our technical department.