THE EARLY YEARS

 

1960

Per Seldén starts up with boat equipment and wooden masts at Långedrag, Gothenburg.

1965

Aluminium mast production, 5 employees.

1973

New plant for rigging systems in Gothenburg. Separate companies for boat equipment store and mast manufacturing.

1976

Another new plant for rigging systems and equipment. 50% of Kemp Masts acquired. Turnover SEK 14 million. About 40 employees.

 

  

Heeling test, introduced 1965. Good methods lasts

 

FURLEX AND
BEYOND

 

1980

One of the plants sold. Turnover SEK 24.5 million.

1981

Diversification begins. Four properties bought.
Part owner in industrial project.

1983

Furlex launched.

1985

Seldén in-mast furling launched. Turnover SEK 38 million.
50 employees.

1988

Peter Rönnbäck succeeds Per Seldén as Managing Director.
YRAB (Seldén Rigging AB) acquired.

1989

Electro Furlin’ launched.

 

 

  

 

AIMING AT GLOBAL
GROWTH

 

1990

Furlex A launched. Turnover SEK 52 million.

1991

Furlex Main launched.

1992

Furlin’ and Furlex Hydraulic launched.
Remaining 50% of Kemp Masts acquired.
New organisational structure.

1994

First mast for 70-ft yachts delivered.
New Furlex Hydraulic launched.

1995

Hydraulic outhaul launched.
Per Seldén’s remaining shares acquired by Furlex AB.

1997

Kemp Masts Ltd becomes Seldén Mast Ltd.
New Furlex launched.
Seldén acquires the assets of Proctor Masts and becomes the dominant player on dinghy, one-design and keelboat product markets.

1998

Seldén Mast Ltd sells Titchfield plant and moves to Proctor’s plant. 
Seldén Mast Inc, USA, starts mast manufacturing operations in America.

1999

Münter Marine A/S in Denmark becomes Seldén Mast A/S.

  

 

INCREASED
PRODUCT RANGE

 

2000

Seldén Mid Europe starts mast manufacturing operations in The Netherlands. Introduction of Seldén Carbon spinnaker poles.

2001

Unified Product Catalogues.

2002

Introduction of our new mast programme. Two Special Mentions, for MDS and keelstepped concept, in the DAME Awards.

2003

The overall winner of Tjörn Runt features one of the first carbon spars from Seldén.

2004

New production facility in the UK.

2005

Introduction of new electric powered furling masts.
Introduction of Furlex TD.

2006

Introduction of Furlex Electric.
Introduction of Seldén gennaker bowsprit.
French subsidiary Seldén SAS founded.

2007

Winner of Pittman Innovation Award for the fully adjustable dinghy spreader system.
Introduction of Seldén Deck Hardware range.
Introduction of Seldén keelboat range.
Introduction of Furlex 50S.

2008

Introduction of carbon booms.
Seldén Mast Asia Ltd starts production in Hongkong.

2009

Introduction of Seldén CX, Code 0 furlers.

  

 

 

 

FROM THE DECK

AND UP

 

2010

Introduction of tracks and travellers.

Introduction of Seldén Reversible winches.

Overall winner of DAME Awards for Seldén Reversible winches.

2011

Winner of Freeman K. Pittman Award for Seldén Reversible winches.

2012

Introduction of Seldén GX, gennaker furlers.

2013

Introduction of the 4:th generation of Furlex.

Introduction of hydraulic cylinders.

Introduction of Self-tacking jib systems.

2014

The product range for sailmakers is extended with batten receptacles

and OWS cars.

2015 

Winner of the Freeman K. Pittman Award for the S-winch, introduced in four sizes - S30, S40, S48 and S54 

2016

C137 and C153, the first mast sections of a new generation are 

introduced.

The Valley boom in carbon fibre is introduced.

2017

Introduction of the MkII version of Furlex 204Electric and 304Electric